One of the questions I get asked a lot is "Can I just do it myself?" - the answer is Yes! Of course you can.
There are now a number of Whiteboard Animation Software companies out there who provide everything you need to get going on producing your own animations. Creating your own animations is a very cost effective way to produce the content you need, especially if you are looking to release lots of videos throughout various marketing campaigns, you have an education product or you want to use them to celebrate particular holidays or special days throughout the year with specific offers - e.g. Valentines day, Mother's day, Halloween etc...
The software I use is great, it's very reasonably priced (which is partly how I manage to keep my prices down for my clients), and - I think - very easy to use. I understand that there are now some online options where you can create animations quickly (and sometimes for free!) but I have never used them, so I can't comment on those.
Another great way to use Whiteboard Animations - again, especially if you are going to produce them yourself - is to generate animated testimonials as, and when, you receive them. The animated element draws the audience's eye to the positive words people are saying about you and/or your business on your website (for example), or when they are scrolling through social media.
Whiteboard Animation software is used by thousands of companies and individuals across the globe, so if you are looking to produce your own, one of my top recommendations would be to also invest in some custom images for your business, or at least a bundle of images from an external artist/company - just so your animations stand out against others who are using the same software company - you're not just using their library images. This also gives you more options, so you can be a little more creative!
The software I use is Videoscribe - click here to find out more*. They have a free trial for 7 days, so you can have a go and see how you get on. If you have any questions about the software at all, please let me know - I'd be happy to help.
*Just in the interests of transparency this is an affiliate link, it does not affect the price you pay, I just receive a small commission if you decide to purchase from SPARKOL.