"Stories are great, they help people imagine they are in the same situation" - Pat Flynn
As I mentioned in an earlier post, storytelling is one of the best forms of communication. We, as humans, have always bought into and learnt from stories.
If you have a story to tell, there are people out there who will want to listen - and Whiteboard Animations are just one of the tools out there that you can use to deliver your story to your audience. My partner in crime, Sarah Archer, writes all the scripts for my clients (those who request them) and she is something of an expert on this subject. Here's an extract from the show notes of one of Sarah's Podcast - The Speaking Club - episodes (No.5) where she introduces her audience to the importance of storytelling...
"Stories have been with us since before language was invented to pass on history, learning, to keep order and to keep us alive, and they are as important today as they ever have been. For Speakers, and anyone who is selling…whether that’s a product, an idea, a change or any solution to a problem…being able to tell stories that create an emotional connection with your audience will get you results.
I’ve spent years studying and writing stories, and have used them extensively, as a comedian, a speaker, a business woman, and as an international playwright. In this episode, (the first of a few I’ll be doing on storytelling), I want to share why I believe stories are so critical to business and speaking success. I also give you the essential ingredients great stories must have and practical examples of these in films, adverts and copy so you can see how they work."