I'm Emma Hopkins, I set up Animate That just over 18months ago.
I work in collaboration with other solopreneurs to create Whiteboard Animations at a price
other SMEs, charities and start-ups can afford.
For those of you who are thinking about how Whiteboard Animations might help
your business, or maybe you just like the look of them but you are not sure exactly how you could
use them - this page is designed to help you get started with links to previous posts,
external articles, podcasts, videos and more!
In a nutshell, Whiteboard Animations are - I would say - in-between a 2D cartoon animation and a moving mind map... okay, so they aren't that easy to describe in words, but I can show you an example here:
They are typically succinct videos that explain an idea, promote a product or service, build brand awareness, help position your brand or communicate your brand's unique personality... [read the whole post]
Whiteboard Animations are an incredibly versatile communications tools here are just a few examples of how you can use them:
- As a teaching aid to explain difficult concepts, or big ideas
- To show potential customers how your product or service could work for them
- To promote a big event, product launch, or charity drive
- For presentations to investors, or colleagues
- In order to deliver your message effectively to employees
- As a fun birthday, Christmas or family gift
and there are many more...
One of the questions I get asked a lot is "Can I just do it myself?" - the answer is Yes! Of course you can.
There are now a number of Whiteboard Animation Software companies out there who provide everything you need to get going on producing your own animations. Creating your own animations is a very cost effective way to produce the content you need, especially if you are looking to release lots of videos throughout various marketing campaigns, you have an education product or you want to use them to celebrate particular holidays or special days throughout the year with specific offers - e.g. Valentines day, Mother's day, Halloween etc...
The software I use is great, it's very reasonably priced (which is partly how I manage to keep my prices down for my clients), and - I think - very easy to use. I understand that there are now some online options where you can create animations quickly (and sometimes for free!) but I have never used them, so I can't comment on those.
Another great way to use Whiteboard Animations - again, especially if you are going to produce them yourself - is to generate animated testimonials as, and when, you receive them...
I am Emma.
I created Animate That as a way to help smaller businesses and entrepreneurs create great videos without the headache of a MASSIVE bill!
I work in another company too, and when I investigated the possibility of buying a Whiteboard Animation for their marketing, I couldn't believe some of the prices! (Let's just say they were out of our league). So I changed tack and started to look for a software we could use to produce our own. I then learnt how to create Whiteboard Animations myself.
I know, from speaking to other business owners, that we weren't the only ones feeling the strain of the inevitable catch22 of running/starting up a business -
"Stories are great, they help people imagine they are in the same situation" - Pat Flynn
As I mentioned in an earlier post, storytelling is one of the best forms of communication. We, as humans, have always bought into and learnt from stories.
If you have a story to tell, there are people out there who will want to listen - and Whiteboard Animations are just one of the tools out there that you can use to deliver your story to your audience. My partner in crime, Sarah Archer, writes all the scripts for my clients (those who request them) and she is something of an expert on this subject. Here's an extract from the show notes of one of Sarah's Podcast - The Speaking Club - episodes (No.5) where she introduces her audience to the importance of storytelling...
"Stories have been with us since before language was invented to pass on history, learning, to keep order and to keep us alive, and they are as important today as they ever have been. For Speakers, and anyone who is selling…whether that’s a product, an idea, a change or any solution to a problem…being able to tell stories that create an emotional connection with your audience will get you results...